WunderLand’s recent CIDD Meetup, Content Strategy & Design, was especially close to my heart. Earlier in my career I was part of Aon Hewitt’s very first “Human Factors” team—back nearly 15 years ago talked about topics that remain important today in UX like user testing and getting to know our user audience. Times have changed with the addition of Artificial Intelligence and its content development implications but the fundamental question of which comes first, content versus design, is still a rich topic of conversation.
Topics: Industry Trends
A decade ago, telecommuting was seen as a rare perk. Now with the growth of reliable high-speed internet connections, secure file sharing, video conferencing, and general trust of non-traditional work hours, telecommuting isn't so rare, and may even be trending towards an expected perk in today's workplace. Gallup's State of the American Workplace survey in 2017 showed a distinct upward trend in remote work. They found that “from 2012 to 2016, the number of employees working remotely rose by four percentage points, from 39% to 43%, and employees working remotely spent more time doing so." The good news for employers is that the same poll shows telecommuters are just as productive as their in-office counterparts — they just get to do it in their pajamas.
Topics: Hiring Tips
Neil Patel, a leading digital marketing consultant, describes digital marketing as “any form of marketing products or services that involves electronic devices,” which theoretically means that digital marketing has been around for decades. Of course, the skills needed to be a successful digital marketer these days are vastly different than those required in past decades. The invention of the internet brought email and blogs, and social media became a way to distribute this new content and to engage with a company’s audience.
Your customers and clients are increasingly dependent on social media for news, entertainment and connection with their personal and professional networks. According to Pew Research data, 69% of Americans have a social media presence, and interacting via social media is part of their daily routines. Strategically engaging your client base means reaching them where they are active; which makes hiring the right Social Media Manager paramount to your company’s success.
Landing a marketing job and plugging away at it for a few years doesn’t mean you can stop adding to your knowledge base. In fact, it’s even more important to stay current on the latest tools of the trade, especially when you’re looking to advance your career. Who knows? That “next big thing” could be an industry game-changer! If you don't keep up, you might find yourself lagging behind and missing opportunities. So, how do you keep upping your skills? It’s a little thing called mid-career learning.
Sharon Potsch, Talent Engagement Director, Chicago
What’s wonderful about working for WünderLand?
Our team is everything here at WunderLand—we are such a spirited, tight knit group that it makes all the difference in such a fast-paced, demanding industry.
Last week’s CIDD Meet-Up “In-House Creative,” provided the opportunity for a packed house of creatives to engage in a lively discussion of Agency Vs. Corporate life headed by four of Chicago’s creative leaders who took the plunge from agency waters to in-house. Our panelists included: Ryan Duritsa, Group Creative Director at Walgreens; Marnie Breen Vosper, Creative Director at Northwestern University; Susan Bonner, Executive Creative Director at RR Donnelley; and Trina Uzee, Executive Creative Director at Allstate.
Topics: Industry Trends
Earned by less than two percent of all staffing agencies in the U.S. and Canada.
CHICAGO, IL--(February 16, 2017) - WunderLand Group, talent acquisition experts in digital, marketing and creative, has been recognized by Inavero, earning the Best of Staffing® Client and Talent Awards for the second consecutive year. Best of Staffing winners are proven industry leaders in service quality, based completely on the ratings given to them by the clients they have served and talent they have placed.
Effective marketing leaders in 2017 aren’t just aligning their department activities with business goals and objectives, they are sitting at the table helping to develop company strategy. Marketing teams of 2017 will undoubtedly look different than they did in 1997 or 2007.
Over the last several years there has been a shift in perspective. Instead of being product-centric, marketing has become more consumer-centric, focused on adding value and opening up new avenues for customer engagement.
Marketers are constantly on the search for useful metrics. While knowing baseline metrics is always a good thing, deciding which of those metrics are valuable-which ones turn into leads-can be confusing.