Last week’s CIDD Meet-Up “In-House Creative,” provided the opportunity for a packed house of creatives to engage in a lively discussion of Agency Vs. Corporate life headed by four of Chicago’s creative leaders who took the plunge from agency waters to in-house. Our panelists included: Ryan Duritsa, Group Creative Director at Walgreens; Marnie Breen Vosper, Creative Director at Northwestern University; Susan Bonner, Executive Creative Director at RR Donnelley; and Trina Uzee, Executive Creative Director at Allstate.
Topics: Industry Trends
Earned by less than two percent of all staffing agencies in the U.S. and Canada.
CHICAGO, IL--(February 16, 2017) - WunderLand Group, talent acquisition experts in digital, marketing and creative, has been recognized by Inavero, earning the Best of Staffing® Client and Talent Awards for the second consecutive year. Best of Staffing winners are proven industry leaders in service quality, based completely on the ratings given to them by the clients they have served and talent they have placed.
Effective marketing leaders in 2017 aren’t just aligning their department activities with business goals and objectives, they are sitting at the table helping to develop company strategy. Marketing teams of 2017 will undoubtedly look different than they did in 1997 or 2007.
Over the last several years there has been a shift in perspective. Instead of being product-centric, marketing has become more consumer-centric, focused on adding value and opening up new avenues for customer engagement.
Marketers are constantly on the search for useful metrics. While knowing baseline metrics is always a good thing, deciding which of those metrics are valuable-which ones turn into leads-can be confusing.
Christy Hopkins, Talent Engagement Manager, Seattle
What’s wonderful about working for WunderLand?
WunderLand stands alone because of its employees and passion for recruiting & staffing. As a company and individually, we truly care, listen and take the time to get to know you and your job search needs. Culture makes the company and WunderLand has the best culture in the business! And it trickles down to our clients and talent, and they notice.
When you’re first starting out, landing a job in a creative field is no small feat. It’s a challenge expressing yourself as a creative professional, especially without a portfolio of work you’ve done for recognizable clients… well, at least not yet. So how do you show your potential employers or clients who you are? How do you tell your story?
Quyen Pham, Managing Director, San Francisco
What’s wonderful about working for WünderLand?
Working in the digital, marketing, and creative segment is the next best thing to being a creative. Also, in WünderLand, it feels good to work with a group of people that truly care about delivering memorable experience for our clients, talent, and each other.
If you’re exploring a career in marketing, there’s one key decision you need to make: do you want to work for an agency or in-house? Based on your personality and priorities, the decision to go the agency or the in-house route, can have a big impact on your job satisfaction—potentially more than even your role or position.
The marketing landscape continues to shift towards a more content focused paradigm, which means there is more content “noise” than ever before. Marketing teams need the resources to help their efforts stand out, so the requirements and expectations surrounding Content Marketing roles are fast evolving.
A competitive Content Marketer must be a hybrid marketer – part technician, part artist. In other words, the next generation of successful marketers are equal parts Elon Musk and Georgia O’Keeffe.
So how do you attract those savvy, future-facing Content Marketers?
This Content Marketing job description is a great start to finding your next Elon O’Keeffe.
Topics: Hiring Tips
There is nothing like a visit home or a family holiday to make you question your career. Not so much in the introspective, existential, what am I contributing to the world sort of way, but in a nuts-and-bolts sort of way.