New year, new marketing trends to work into your business plan. Trends might come and go, but it’s important to keep up with competitors that are implementing these ideas too.

Stop fighting AI
We don’t think AI can replace humans, but it can be an awesome tool to encourage creatives to think outside the box. So whether it’s using AI to brainstorm, take a first pass at copy, or even utilized for customer service––don’t knock it ‘til you’ve tried it.

Get on camera
TikTok & Instagram Reels have proven that video content is king right now. So even if it feels like a fleeting trend, it might be time to start posting videos so you don’t get left behind.

Stay sustainable
Customers want to know where their dollar is going and what their dollar is supporting. By companies standing for something and saying what that is, customers feel a connection to your brand beyond product loyalty.

Make it even more personal
Personalization has been growing in importance the last few years, and 2024 is no exception. Make sure you’re going beyond plopping their names in an email and be aware of where your customers are in the buying journey and contact them appropriately.

Social media is the new search engine
People aren’t just “Googling” anymore when they need something. They’re searching on TikTok, Instagram, X, Facebook, and more. Make sure your brand is represented on all platforms so you’re not forgotten.

We’re excited to see how brands implement these trends this year. Which one are you most excited for?