You’ve heard, “paper or plastic?” your whole life, but soon you might hear, “paper or sustainable plastic alternative?”

Consumers are more eco-conscious than ever, and they’re showing how much they care by what they’re purchasing and what material it’s wrapped in. And brands are noticing.

Over 60% of consumers surveyed in the UK said they will always opt for a recyclable or sustainable packaging option when shopping for food. Which means if businesses want to stay on consumers’ radars, it’s time to rethink what they’re wrapping their food in.

Making the switch to sustainable packaging might seem like a costly and daunting task at first for brands, but with the sustainability movement here to stay and consumers becoming more and more involved––it’s time for F&B companies to get on the wagon before it takes off without them. Plus, a lot of these sustainability efforts come with tax incentives to soften the financial blow.

Sustainable trends to keep an eye on:

• Compostable packaging
• Recyclable packaging
• Edible packaging
• Food made with by-products from other food items

When you’re redesigning your packaging to make it more sustainable, it might also be a good time for a brand refresh to reflect what’s new and improved about your product.

Some packaging features to consider:

• New color themes
• New fonts
• New graphics and logos
• New product names
• Refillable products
• New labels or ingredient call-outs

Need help making it happen? Wunderland has a roster full of creative consultants with expertise in Food & Beverage packaging, sustainable packaging, and so much more. CONTACT US TODAY!