The WunderBlog

Career Insider: What Does a Social Media Manager Do?

Posted by Amy Wunderlich on 9/6/16 6:00 AM


Over the past few years, social media jobs have evolved and grown from a nice-to-have to a must-have position in many companies. What exactly does a Social Media Manager do? The responsibilities of a Social Media Manager can vary depending on the size of a company. Some positions may require one person to handle every aspect of social media marketing where others may have specific employees handling specific segments. The most common responsibilities of a Social Media Manager are strategy creation, content writing, community management and analytics.

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Topics: Industry Trends, Blog Post, Career Insights

Best Documentaries to Watch for Creative Inspiration

Posted by Briana Raday on 7/26/16 2:47 PM

Creatives are always thinking of new ideas. Sometimes, though, when the pressure is on to create something new, that’s precisely when we hit a creative roadblock. Inspiration is all around us; it just depends on how you see the world. One great source of inspiration is documentary film. We’ve gathered a few of our favorite documentaries you can rely on to help inspire creativity.

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Topics: Industry Trends, Blog Post, Career Insights

A Day in the Life of a Social Media and Marketing Manager

Posted by Amy Wunderlich on 7/19/16 4:27 PM

What’s it like to work in Social Media Marketing? We asked Carlin Twedt, Marketing and Social Media Manager at Ragan Communications, to share some insight into how to get started in social media, what a typical workday is like, and how he envisions the future of social media marketing.

 

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Topics: Industry Trends, Blog Post, Career Insights

Learn to Code: Why Bootcamp-Style Programs Are the Way to Go

Posted by Briana Raday on 7/6/16 3:39 PM


With employees and employers alike realizing the benefits of knowing how to code, bootcamp-style programs have increased in popularity over the last five years. Coding academies offer a solid alternative to learning to code in more “traditional” educational settings; students can enroll in condensed programs that fit their schedules, which is a bonus for full-time workers.

 

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Topics: Insider, Industry Trends, Career Insights

What Is the Internet of Things? How Will It Affect Your Job?

Posted by Briana Raday on 4/26/16 11:54 AM

You can control your home’s temperature and security right from your smartphone. Cities can control traffic and water distribution with the touch of a button. Whether you’re ready for it or not, the Internet of Things is the future. It’s no doubt that jobs—both how we go about finding them as well as jobs themselves—will be affected by the increase in technology available.

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Topics: Industry Trends, Blog Post, Career Insights

40 of Our Favorite Articles on Digital Marketing

Posted by Amy Wunderlich on 4/8/16 12:50 PM

The role of a Digital Marketer is ever evolving. With thousands of articles on the internet with tips and tricks to help you become a better digital marketer, it’s hard to keep up. We’ve hand-picked our favorite articles on digital marketing, ranging from social media to SEO, content to mobile and more, just for you!

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Topics: Industry Trends, Blog Post

How to Interview Candidates for a Web Design Job

Posted by Briana Raday on 2/2/16 2:05 PM

In a perfect world, your next design hire will have the same design tastes, skill level, and overall values that are compatible with your company’s. We all know that the world of hiring has its share of twists and turns and it can be difficult to know the precise questions to ask. Asking the right questions and carefully assessing your next candidate’s interview responses will bring you closer to hiring the right digital designer for your team.

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Topics: Industry Trends, Hiring Tips, Blog Post

A Day in the Life of an Associate User Experience Director

Posted by WunderLand on 1/26/16 4:45 PM

What’s it like to work in UX? We asked Dustin Hamilton, Association User Experience Director at Manifest, to share some insight into how to get started in user experience, what a typical workday is like, and how he envisions the future of UX.

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Topics: Industry Trends, Blog Post, Career Insights

Content Marketer vs. Content Strategist: What is the difference?

Posted by Briana Raday on 1/11/16 1:50 PM

The terms “content marketing” and “content strategy” are often used interchangeably, but they are two very different practices. They are related, and there is significant overlap, but they are two distinct concepts.

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Topics: Insider, Industry Trends, Blog Post, Career Insights

What is a 360 Marketing Campaign?

Posted by Briana Raday on 1/7/16 2:04 PM

Turn on the television and chances are you’ll soon see a commercial for a soft drink. On your internet homepage, you’ll see a banner ad for that same soft drink.  You’ll see the same imagery and messaging in your social newsfeeds, an ad on a bus stop and in the store on a large banner. Everywhere you go, you are seeing that brand. Savvy marketers develop 360 marketing campaigns to reach consumers no matter where they are.

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Topics: Industry Trends, Blog Post, Career Insights

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