Neil Patel, a leading digital marketing consultant, describes digital marketing as “any form of marketing products or services that involves electronic devices,” which theoretically means that digital marketing has been around for decades. Of course, the skills needed to be a successful digital marketer these days are vastly different than those required in past decades. The invention of the internet brought email and blogs, and social media became a way to distribute this new content and to engage with a company’s audience.
Your customers and clients are increasingly dependent on social media for news, entertainment and connection with their personal and professional networks. According to Pew Research data, 69% of Americans have a social media presence, and interacting via social media is part of their daily routines. Strategically engaging your client base means reaching them where they are active; which makes hiring the right Social Media Manager paramount to your company’s success.
Landing a marketing job and plugging away at it for a few years doesn’t mean you can stop adding to your knowledge base. In fact, it’s even more important to stay current on the latest tools of the trade, especially when you’re looking to advance your career. Who knows? That “next big thing” could be an industry game-changer! If you don't keep up, you might find yourself lagging behind and missing opportunities. So, how do you keep upping your skills? It’s a little thing called mid-career learning.