The WunderBlog

Sharon Potsch

Recent Posts

Content Strategy & Design: The Value of a Content-First Approach to UX [Event Recap]

Posted by Sharon Potsch on 4/28/17 4:34 PM

WunderLand’s recent CIDD Meetup, Content Strategy & Design, was especially close to my heart. Earlier in my career I was part of Aon  Hewitt’s very first “Human Factors” team—back nearly 15 years ago talked about topics that remain important today in UX like user testing and getting to know our user audience. Times have changed with the addition of Artificial Intelligence and its content development implications but the fundamental question of which comes first, content versus design, is still a rich topic of conversation.

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Topics: Industry Trends

In-House Creative: An Inside Look At Managing Design At The Nation's Top Brands [Event Recap]

Posted by Sharon Potsch on 3/1/17 8:51 AM

Last week’s CIDD Meet-Up “In-House Creative,” provided the opportunity for a packed house of creatives to engage in a lively discussion of Agency Vs. Corporate life headed by four of Chicago’s creative leaders who took the plunge from agency waters to in-house. Our panelists included: Ryan Duritsa, Group Creative Director at Walgreens; Marnie Breen Vosper, Creative Director at Northwestern University;  Susan Bonner, Executive Creative Director at RR Donnelley; and Trina Uzee, Executive Creative Director at Allstate.

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Topics: Industry Trends

Hot Digital Needs, Bummer Location

Posted by Sharon Potsch on 4/13/16 12:25 PM

Questions often heard from suburban-based hiring managers revolve around how to attract creative talent to their off-the-beaten path locations. While it’s true that in today’s job market, candidates are in the driver’s seat and major cities like Chicago, New York and San Francisco offer a plethora of advertising agencies, design firms, and corporate in-house agencies in the heart of the city, not all companies in the ‘burbs have problems attracting top digital and mobile design talent. What are they doing right? If you want the best, you must entice and make it easy for talent to get to where you are.

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Topics: Hiring Tips, Blog Post

What Does an SEO Specialist Do?

Posted by Sharon Potsch on 4/15/15 2:53 PM

Recently, we were fortunate to share a little lunch and learning with an SEO Expert, Liz Micik. Liz brings over 30 years of marketing experience and is currently on contract through WunderLand working on a complex content migration effort. We sat down with her to learn a little bit about the changing world of Search Engine Optimization! 

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Topics: Blog Post, Career Insights

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