WHAT IS A WEB DESIGNER?
Behind every web page, there is a person responsible for the images, design and layout of what you see when you go online from your desktop or mobile device. That person is the web designer.
Web designers combine their creative and technical skills to produce a website that will successfully inform the user, send a message, act as entertainment, sell a product or service, or all of the above.
Using visual art fundamentals in conjunction with basic marketing principles, web designers can successfully create an online presentation according to their clients' requirements. This artistic yet tech-savvy group of individuals can create a simple website or page with just text and a few photos and graphics or go all out and incorporate videos, animation, ecommerce payment systems and advertisements.
WEB DESIGNER JOB MARKET AND SALARY
The future looks very bright for web designers. As the demand for interactive media and Internet advertising continues to soar, so does the demand for web designers. According to eMarketer, U.S. marketers are expected to spend $40 billion in 2014. The U.S. Department of Labor expects to see a 13 percent growth over a 10 year span ending 2018.
Industries searching for top-notch web designers include internet service providers, ecommerce firms like Amazon.com, and specialized web design companies or digital advertising agencies. Large corporations often have their own department of in-house web designers while others turn to ad agencies. You can always bypass organizations and be your own boss as an independent contractor, and you can sign up with staffing firms like WunderLand so you can hear about the latest contract needs of companies in your area.
When it comes to a web designer's salary, it varies depending on experience and the position. The average web designer can expect to take home around $60,000. Those at a senior level or in a management role can hit the six-figure mark.
Now that you know a little bit more about life as a web designer, is it the career for you? Here are seven tips to keep in mind.
At the WunderLand Group, we specialize in placing qualified marketing, interactive and design candidates with companies in New York, Chicago and San Francisco. For more information, contact our staffing experts today.