Marketers today have a lot on their mind. Gone are the days of simple print and TV advertising and here has arrived the digital era. Everyday, a marketer has countless processes, strategies and tactics to think about – photography, engagement, white papers, lead generation, email campaigns, influencers, analytics, differentiators. The list could go on for a few pages.
In a world where the landscape is in a constant state of change, and new medias are launched every day, it can be hard to keep track of the lingo. While there are terms, phrases and abbreviations that vary company to company and person to person, there are a few simple marketing 101 terms all professionals can be armed with.
Head into your next meeting, sales pitch or job interview ready to talk shop. Listen, be attentive, but most importantly, be confident!