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June 06, 2018

EVERGREEN #36: This is the New Inbound Marketing

EVERGREEN

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends. Enjoy this week's issue: This is the New Inbound Marketing.

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This is the New Inbound Marketing

In order to stand out today, brands need something more. They need to focus on selectively, strategically positioning themselves as true thought leaders. Here’s why this is happening, and why your brand should be on board.

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What's a Manager To Do? 5 Real Fixes to Reduce Employee Turnover

What if I told you 1/3 of your team was looking for a new job? According to data from Mercer, they are. To add to the pressure, there are more options for those job seekers than ever before. Between the gig economy, talent shortages, and a changing of the generational guard (the millennial is now the largest generation at work and will comprise up to 75% of the workforce by 2025), your employees have options.

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How Blockchain Can Help Brands Identify Power Users and Maximize Social Engagement

Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency.

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Three Strategies for Dealing With Post-GDPR Disruption to Digital Marketing

GDPR compliance has been top priority for businesses ahead of the recent deadline - and rightly so. However, the majority of businesses have yet to realise that they could be facing further disruption to their digital marketing in the form of increased competition in the pay-per-click (PPC) markets.

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Culture fit is the glue that holds an organization together. That’s why it’s a key trait to look for when you’re hiring marketing talent for your team. The result of poor culture fit due to turnover can cost an organization between 50-60% of the person’s annual salary, according to the Society for Human Resource Management (SHRM).

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