Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends. Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?
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When Coca-Cola consolidated marketing into a new "chief growth officer" (CGO) role in March, it followed previous Fortune 100 companies in doing so — Hershey's announced Mary Beth West had joined as CGO earlier that month, while Kellogg gave the same job title to Clive Sirkin in 2015. According to consultancy Forrester, this is a trend that will continue next year.
You may think of VR as something left to tech firms, but the truth is it's entering consumers' daily lives faster than you'd think. With this growth, it means virtual reality (VR) and augmented reality (AR) are rapidly becoming part of the operating reality for marketers in almost every industry.
Consider the humble manhole cover. This simple steel disc must be strong enough to withstand the pounding of cars, trucks and snowplows while staying securely in place. But it must also be light enough to be moved by utility workers and allow for easy underground access. How do we create one solution for such wildly different audience needs?
The new “Freelancing in America” report finds that freelancers are skilling up for the future of work right now.
When you’re first starting out, landing a job in a creative field is no small feat. It’s a challenge expressing yourself as a creative professional, especially without a portfolio of work you’ve done for recognizable clients… well, at least not yet. So how do you show your potential employers or clients who you are? How do you tell your story?
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