COVID-19 has had a profound impact on every aspect of how we live and work. The pandemic has absolutely reshaped our economy and it is also reshaping how we market and promote our businesses. Consumer behaviors are changing dramatically, from cutting/limiting spending to the huge increase in online buying to the reliance on digital business models for everything from food delivery to healthcare.
We’re all hoping for a vaccine and a “return to normal,” but will we ever really return to “normal?” We thought this question was an interesting one for marketers so we explored COVID-related digital marketing trends and how they could shape the world of marketing for years to come. Here’s our top trends list:
How is your organization responding to these digital marketing trends? How are your digital marketing strategies pivoting during the pandemic? Are your talent needs shifting as well to create better results through digital? We’d love to hear your thoughts.