"Networking opportunity" can be horrifying words. To some, the two words together mean “a chance to increase my circle of friends and colleagues,” “a reason to break out the business cards,” or even “an event where I'll make a connection that will lead to something great for my career." However, if you hate networking, you might see the two together and think: "something I should probably do, but I'm terrified and I REALLY don’t want to." When networking comes around on your calendar, don’t approach it with dread. Here are some easy ways to tackle a networking event.
Topics: Career Insights
Neil Patel, a leading digital marketing consultant, describes digital marketing as “any form of marketing products or services that involves electronic devices,” which theoretically means that digital marketing has been around for decades. Of course, the skills needed to be a successful digital marketer these days are vastly different than those required in past decades. The invention of the internet brought email and blogs, and social media became a way to distribute this new content and to engage with a company’s audience.
Landing a marketing job and plugging away at it for a few years doesn’t mean you can stop adding to your knowledge base. In fact, it’s even more important to stay current on the latest tools of the trade, especially when you’re looking to advance your career. Who knows? That “next big thing” could be an industry game-changer! If you don't keep up, you might find yourself lagging behind and missing opportunities. So, how do you keep upping your skills? It’s a little thing called mid-career learning.
When you’re first starting out, landing a job in a creative field is no small feat. It’s a challenge expressing yourself as a creative professional, especially without a portfolio of work you’ve done for recognizable clients… well, at least not yet. So how do you show your potential employers or clients who you are? How do you tell your story?
If you’re exploring a career in marketing, there’s one key decision you need to make: do you want to work for an agency or in-house? Based on your personality and priorities, the decision to go the agency or the in-house route, can have a big impact on your job satisfaction—potentially more than even your role or position.
There is nothing like a visit home or a family holiday to make you question your career. Not so much in the introspective, existential, what am I contributing to the world sort of way, but in a nuts-and-bolts sort of way.
“When it comes to getting a job, it’s all about who you know.” - Just About Everyone
That often repeated phrase might be a bit simplified, however knowing the right people can play a significant role in where you work next.
If you’re in the creative professional field, you’re rewarded for turning something ordinary into something bold, creative, and intriguing. As a designer, you know better than anyone that everything you create is a testament to your talent. So what about your resume? Which route should you go: pretty or practical?
Creativity is energy—powerful, beautiful, and transcending. At times we’re full of creativity and indulge freely and excitedly in its expression. At other times our creative energy is low and we crave inspiration to get us going again. Where do you go when your creativity ebbs and flows?
Over the past few years, social media jobs have evolved and grown from a nice-to-have to a must-have position in many companies. What exactly does a Social Media Manager do? The responsibilities of a Social Media Manager can vary depending on the size of a company. Some positions may require one person to handle every aspect of social media marketing where others may have specific employees handling specific segments. The most common responsibilities of a Social Media Manager are strategy creation, content writing, community management and analytics.