Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing has become a hot career path for marketers and there’s no end in sight. Digital marketing is shaped by the rise in internet, social media, and mobile phone usage: as of 2018, worldwide there are more than 4 billion internet users, about 3.2 billion social media users, and 5.14 billion mobile phone users. The way we buy things has changed and thus, the way we market things has changed, too.
The outlook for digital marketing careers remains strong. Digital marketing will continue to grow and evolve as technology continues to do the same. Experts predict a slow and steady growth in internet usage. We’ll see an evolving emphasis on video and voice marketing. AI, data mining, and deep analytics will continue to influence digital marketing strategies.
Digital Marketing Careers
With all this in mind, it’s easy to see how digital marketing can be an exciting career path for many marketing professionals. There’s already a significant shortage of digital marketing talent; a recent study shows there’s high demand for skilled digital marketers, but the talent supply is lacking. The report shares that more than half of all marketing hires will be digital specialists, with content and digital advertising being the most sought-after areas of specialization.
Launching Your Digital Marketing Career
Whether you’re a recent grad or an experienced marketer seeking to diversity your career, there are easy steps you can take to build your digital marketing skills.
All of the major martech companies offer extensive learning resources. Subscribe to their blogs, explore their websites and learn everything you can.
One final tip – and this applies to any profession – is to build a network and to find a mentor. Connect with other digital marketers and lean into the latest issues, trends, challenges they are discussing. Learn how others built their careers and explore areas of digital marketing that might interest you. A mentor can help guide the way.
The future is bright for digital marketers. Tell us, what challenges are you having, or, what did you find to be effective in growing your digital marketing career?