Is your company's design not connecting? Getting nowhere, even with a rusty copy of Photoshop and a bunch of stock photography? You need a real designer…and fast! Here are some things to keep in mind when you're trying to find the right designer for your project.
Topics: Hiring Tips
There are days when I get to the office and I am ready to tackle every project, answer every email, and greet every colleague with a smile and an enthusiastic wave. Then there are those days that are, well, not so much. Starting a project is daunting, each email seems to spawn seven more, and I'd much rather hide under my desk than interact with an overly caffeinated co-worker. I think we've all had those days, which in itself isn't alarming. It is when those days turn into weeks, or even months, that can be troubling and is often an indication of burnout.
Topics: Career Insights
You may have thought that after connecting with an agency’s LinkedIn, Facebook, and Twitter account, you were done, but don’t neglect to check out a marketing agency’s Instagram feed to really get a sense of who they are. Unlike Twitter’s tendency for retweets and short blasts, or Facebook’s carefully curated content, or even LinkedIn’s strict “business only” vibe, Instagram seems to be where companies go to let their hair down. Here are some great agency feeds you should check out.
"Networking opportunity" can be horrifying words. To some, the two words together mean “a chance to increase my circle of friends and colleagues,” “a reason to break out the business cards,” or even “an event where I'll make a connection that will lead to something great for my career." However, if you hate networking, you might see the two together and think: "something I should probably do, but I'm terrified and I REALLY don’t want to." When networking comes around on your calendar, don’t approach it with dread. Here are some easy ways to tackle a networking event.
Topics: Career Insights
WunderLand’s recent CIDD Meetup, Content Strategy & Design, was especially close to my heart. Earlier in my career I was part of Aon Hewitt’s very first “Human Factors” team—back nearly 15 years ago talked about topics that remain important today in UX like user testing and getting to know our user audience. Times have changed with the addition of Artificial Intelligence and its content development implications but the fundamental question of which comes first, content versus design, is still a rich topic of conversation.
Topics: Industry Trends
A decade ago, telecommuting was seen as a rare perk. Now with the growth of reliable high-speed internet connections, secure file sharing, video conferencing, and general trust of non-traditional work hours, telecommuting isn't so rare, and may even be trending towards an expected perk in today's workplace. Gallup's State of the American Workplace survey in 2017 showed a distinct upward trend in remote work. They found that “from 2012 to 2016, the number of employees working remotely rose by four percentage points, from 39% to 43%, and employees working remotely spent more time doing so." The good news for employers is that the same poll shows telecommuters are just as productive as their in-office counterparts — they just get to do it in their pajamas.
Topics: Hiring Tips
Neil Patel, a leading digital marketing consultant, describes digital marketing as “any form of marketing products or services that involves electronic devices,” which theoretically means that digital marketing has been around for decades. Of course, the skills needed to be a successful digital marketer these days are vastly different than those required in past decades. The invention of the internet brought email and blogs, and social media became a way to distribute this new content and to engage with a company’s audience.
Your customers and clients are increasingly dependent on social media for news, entertainment and connection with their personal and professional networks. According to Pew Research data, 69% of Americans have a social media presence, and interacting via social media is part of their daily routines. Strategically engaging your client base means reaching them where they are active; which makes hiring the right Social Media Manager paramount to your company’s success.
Landing a marketing job and plugging away at it for a few years doesn’t mean you can stop adding to your knowledge base. In fact, it’s even more important to stay current on the latest tools of the trade, especially when you’re looking to advance your career. Who knows? That “next big thing” could be an industry game-changer! If you don't keep up, you might find yourself lagging behind and missing opportunities. So, how do you keep upping your skills? It’s a little thing called mid-career learning.
Sharon Potsch, Talent Engagement Director, Chicago
What’s wonderful about working for WünderLand?
Our team is everything here at WunderLand—we are such a spirited, tight knit group that it makes all the difference in such a fast-paced, demanding industry.