The WunderBlog

WunderLand Group Names Jon Jelinek as President

Posted by WunderLand on 12/12/17 11:00 AM

CHICAGO, IL--(PRWEB - December 12, 2017) - WunderLand Group, a talent acquisition firm providing creative, digital, and marketing expertise, announced the recent appointment of Jon Jelinek as President.

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Topics: Internal

Tried and True Tips to Be a Low-Stress Freelancer

Posted by Anne Holub on 12/8/17 4:07 PM

Back in the days when I had just one job to think about every day, I often thought, "How would I love to be a freelancer just picking up a job here and there and doing what I want." Little did I realize, when I became a fulltime freelance writer, how wrong my preconceived notions of the freelance lifestyle would be. Not to say I don't love it (because I do), but it is very easy to let freelancing stress you out beyond belief.

Yes, you get to set your own schedule and choose your clients, but rather than show up at an office every day and have someone tell you just how to manage your time, you're running the show all yourself. If you aren't careful, you'll be stressed out, maxed out, and ready to pull your hair out. So before you go a little crazy burning the midnight oil at the coffee shop every night, here's a few tips (tried and tested) on how to be a low-stress freelancer.

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Topics: Job Hunt Tips, Career Insights

EVERGREEN #24: 2018 Marketing Predictions From The C-Suite

Posted by WunderLand on 12/6/17 9:04 AM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

Building a Customer-Centric Marketing Team [Infographic]

Posted by WunderLand on 11/29/17 2:22 PM

Effective marketing leaders of today are no longer aligning their department activities with business objectives, they're charged with developing and driving the strategies to lead business growth. The line between marketing and strategy have disappeared in the consumer-driven "Age of Awareness" that denotes today. 

Marketing strategists figured out that beating competition requires intimate and exact knowledge of customers' needs and wants. This insight would ensure their strategies – the capabilities they invested in – would actually meet an intended customer need better than competitors. In effect, the customer-centric strategy emerged with purpose and thus, the need for a highly skilled customer-centric marketing team. 

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Topics: Industry Trends, Infographics, Hiring Tips

EVERGREEN #23: Why Are B2B Companies Moving Inside Sales To The Marketing Department?

Posted by WunderLand on 11/27/17 2:51 PM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

Your Portfolio Series: Create a Writing Portfolio From Scratch

Posted by Anne Holub on 11/15/17 3:54 PM

For writers, it can be overwhelming to think about creating a portfolio, but it's absolutely necessary to have a prepared set of clips to showcase your past work. Not only do freelance writers need them as a means of drumming up new clients, but new and established writers should maintain a current portfolio of writing samples as well as their resume.

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Topics: Job Hunt Tips, Career Insights

How To Build an Impressive Personal Brand Online

Posted by Anne Holub on 11/10/17 7:50 AM

Building a brand isn't just a smart idea, it's critical if you want to get hired as a designer or copywriter these days. In the age when most of what we do stays online forever, and potential employers can find you in a matter of seconds via a quick Google, it's important to not only keep control of your professional image, but use what you can to boost yourself and your career.

When you're applying for jobs, the first place potential employers will go to get a look at your work and capabilities is a quick online search and browse of your portfolio. It’s essential that you have a good, solid representation of your work accessible to recruiters and employers at all times (not just when they request it).

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Topics: Career Insights

EVERGREEN #22: Chief Marketing Officers Will Have to ‘Grow or Go’

Posted by WunderLand on 11/9/17 3:12 PM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

Marketing and Virtual Reality: A Look At 5 Exciting Trends

Posted by Anne Holub on 11/1/17 3:02 PM

You may think of VR as something left to tech firms, but the truth is it's entering consumers' daily lives faster than you'd think. With this growth, it means virtual reality (VR) and augmented reality (AR) are rapidly becoming part of the operating reality for marketers in almost every industry.

As marketers, we know we must remain agile to be relevant. We must adapt our mindsets, skillsets, and strategies to the emerging trends driving consumer behavior and digital marketing. Today, that driver is virtual reality.

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Topics: Industry Trends

EVERGREEN #21: 9 Powerful Pieces Of Advice From Some Of The Most Successful Marketers

Posted by WunderLand on 10/25/17 7:00 AM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

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