The WunderBlog

Your Portfolio Series: Create a Writing Portfolio From Scratch

Posted by Anne Holub on 11/15/17 3:54 PM

For writers, it can be overwhelming to think about creating a portfolio, but it's absolutely necessary to have a prepared set of clips to showcase your past work. Not only do freelance writers need them as a means of drumming up new clients, but new and established writers should maintain a current portfolio of writing samples as well as their resume.

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Topics: Job Hunt Tips, Career Insights

How To Build an Impressive Personal Brand Online

Posted by Anne Holub on 11/10/17 7:50 AM

Building a brand isn't just a smart idea, it's critical if you want to get hired as a designer or copywriter these days. In the age when most of what we do stays online forever, and potential employers can find you in a matter of seconds via a quick Google, it's important to not only keep control of your professional image, but use what you can to boost yourself and your career.

When you're applying for jobs, the first place potential employers will go to get a look at your work and capabilities is a quick online search and browse of your portfolio. It’s essential that you have a good, solid representation of your work accessible to recruiters and employers at all times (not just when they request it).

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Topics: Career Insights

EVERGREEN #22: Chief Marketing Officers Will Have to ‘Grow or Go’

Posted by WunderLand on 11/9/17 3:12 PM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

Marketing and Virtual Reality: A Look At 5 Exciting Trends

Posted by Anne Holub on 11/1/17 3:02 PM

You may think of VR as something left to tech firms, but the truth is it's entering consumers' daily lives faster than you'd think. With this growth, it means virtual reality (VR) and augmented reality (AR) are rapidly becoming part of the operating reality for marketers in almost every industry.

As marketers, we know we must remain agile to be relevant. We must adapt our mindsets, skillsets, and strategies to the emerging trends driving consumer behavior and digital marketing. Today, that driver is virtual reality.

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Topics: Industry Trends

EVERGREEN #21: 9 Powerful Pieces Of Advice From Some Of The Most Successful Marketers

Posted by WunderLand on 10/25/17 7:00 AM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

Looking to Break into Content Strategy? Content Academy Can Help!

Posted by Sharon Potsch on 10/20/17 11:00 AM

 

I’m always eager to learn about ways professionals and students can continue their education and keep their skills sharp—without incurring debt! WunderLand recently hosted a Lunch and Learn here at our offices with Rebecca Steurer, co-founder of Content Academy. Her mission is to build a sense of community for Content Strategists. She and her business partner, Scott Winterroth, have established a place where folks looking to either transition their careers into Content Strategy or students wishing to improve their marketability can meet and grow their skills.

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Topics: Industry Trends, Career Insights

7 Professional Marketing Conferences You Should Attend (Even If You're Just Starting Out)

Posted by Anne Holub on 10/18/17 11:18 AM

Marketing conferences can be more than just a way to spend a weekend in a hotel ballroom with 800 strangers. While getting away to a gathering of industry professionals every now and again can be a good respite for body and soul, and it's a good source of free lanyards and pens, but you really shouldn't discount the benefits of a good conference to advance your career, even if you're a marketing newbie.

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Topics: Industry Trends

EVERGREEN #20: Thanks Live Chat, Messaging Will Take It From Here

Posted by WunderLand on 10/11/17 7:00 AM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

Paid Time Off is Not Just Personal Time Off

Posted by Sharon Potsch on 10/6/17 11:00 AM

 

Cook County recently passed a Paid Sick Leave Ordinance which is resulting in Human Resources headaches across the area. This new ordinance is creating a trend to offer employees two Paid Time Off categories, one for personal PTO and one for sick time. This change is taking place throughout the country. States including California, Connecticut, Oregon, and New York have implemented paid sick leave as an additional PTO bucket and as of July 1, 2017, Cook County joined the initiative here in Illinois. 

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Topics: Industry Trends

EVERGREEN #19: 3 Secrets to Building High Performing Teams

Posted by WunderLand on 9/27/17 7:35 AM

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest digital, creative, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Topics: Industry Trends, Career Insights

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