Finding the perfect, or close to perfect, copywriter can be hard. According to Raven Tools, there are a few main reasons why companies have difficulty finding the right copywriter:
Whether you’re hiring a freelance copywriter or an in-house copywriter, knowing what you need and want in a candidate and accurately assessing skills will bring you closer to finding the perfect fit.
Skills and Requirements to Consider
The job description you write for the position is the first tool you can use that will attract the right candidates. Including the exact skills and requirements necessary for the job is important. In your job description, consider including skills based on:
When evaluating the candidates’ answers, you’ll want to look for these abilities:
Questions to Ask
In addition to asking questions to determine cultural fit, inquring about skill is equally important, especially if you’re hiring a freelancer:
Give a Writing Assignment
Once you’ve narrowed your candidate pool down to a few, consider a test writing assignment. Set parameters for a project they could potentially work on for you as an employee. For example, the body of an email, a couple advertisements, a press release, or a short blog post. Each candidate should receive the same assignment so you can fairly and accurately compare writing samples.
Offering feedback and asking for a rewrite will give you an idea of how the writer will respond to critiques in real-life situations.
By first starting with a precise job description and then assessing candidates through interview questions and writing samples, you’ll be on your way to finding your next copywriter.
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