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August 08, 2018

EVERGREEN #40: Why It’s Time to Rebuild Traditional Marketing Teams

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Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends. Enjoy this week's issue: Why It’s Time to Rebuild Traditional Marketing Teams.

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Why It's Time to Rebuild Traditional Marketing Team

Over the past decade, marketing has undergone an incredible amount of change. New products and platforms constantly spring up and fade away. Marketers have access to more data and better analytics. Revenue models are always evolving. There are disruptive technological trends like artificial intelligence, virtual reality, big data, and hypertargeting. Yet while a lot of the technology and tactics have transformed, the way most companies structure their marketing teams has not. 

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Is Diversity Helping Your Bottom Line?

What is it about diversity in hiring and committing to a culture of diversity and inclusion that impacts a company’s bottom line? One important answer: employee engagement. 

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3 Steps to Generate More Leads

If your ideal customers are already visiting your website: Bravo! Now it’s time to turn them into leads and get them on your email list. We have a three-step strategy which will help you generate the leads your sales team needs for some quick wins. Combine these tips with our inbound marketing best practices and you’ll be keeping your sales team fed. 

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Why It's Time to Ditch the 4Ps and Embrace the 4Cs of Modern Marketing Purpose

Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.

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Social Media Manager: What The Job Is Really About

If you work in Social Media and have ever tried to answer the “so, what exactly do you do?” question, you probably know what I’m talking about. Attempting to describe the role of a social media manager to someone who isn’t involved in marketing, let alone digital marketing, can be somewhat of a challenge.

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