In industries with traditional corporate offices, creative employees are looking to thrive in a more fulfilling, innovative environment. Companies should remember that corporate and creative work styles are drastically different and typically, creatives need collaboration. For the workplaces that are lacking a variety of options, this article dives into ways your company can cater to varying needs.
(1) Provide Collaborative Workspaces
Creatives, such as designers or content creators, work across various departments or with multiple clients before finalizing a project. Because of this, culture is super important! Creatives live and breathe the materials they create.While collaborative workspaces are important across all industries, creatives require this extra productivity boost to help generate new, fresh ideas in an environment where they’re comfortable thinking out of the box.According to the Harvard Business Review (HBR), one of the most important aspects of employee growth is face-to-face interaction. We’re humans – we need that social interaction to stimulate our minds. Plus, HBR makes note that spatial design has an impact on productivity and performance.
(2) Encourage Leadership Opportunities
Creatives are not just doers – they’re idea generators. Not only are they responsible for the physical creation of a design or content piece, but they also do their best work when they’re responsible for generating that idea; this is where they’ll flourish. Sometimes, it’s best to host a brainstorm session to get ideas flowing – but, not in the traditional sense.
In a traditional brainstorm, all stakeholders toss out ideas, waiting for one to stick. But, research from the Journal of Basic and Applied Social Psychology gives reasons to believe that this isn’t the most resourceful way to collect inspiring information. Instead, this method has proven to actually hinder innovative ideas. What companies want to instill is the objective that creatives should come up with some ideas on their own first. In a typical brainstorm, the funnel of ideas is sparked by one specific concept that tumbles into something more complex. If everyone brings their own ideas to the table, they have the opportunity to feed off one another.
It’s also important to encourage creatives to take the lead on projects. Provide them with the opportunity to have creative freedom. If someone else manages the design or content process mid-project, the individual’s ability to spark innovative ideas could be hindered.
(3) Provide Your Team with the Right Tools
DESIGNERS / FRONT-END DEVELOPERS
Your designers will of course need general tools to create graphics and designs. But, to spark some creativity, it would be beneficial to invest in:
At WunderLand Group, we understand that there are innovative implementations needed for true, creative success. For more information from our experts, shoot us a quick message.
WunderLand Group is a full-service staffing and project studio fully dedicated to helping your creative, digital, and marketing projects succeed. Our experienced team is here and ready to start creating opportunities and connecting creative minds.