Digital is no longer a separate category within marketing. The way consumers buy has changed radically and everywhere we look, we see our world becoming more digital. Smart companies know that “digital” is a core component of business and marketing strategy, so much so that we no longer need to call it out. What does this shift mean for careers in digital marketing?
Survey results from The CMO Report/AMA indicate that companies expect to increase spending on digital marketing by 12.3% on average in the next year while they expect to decrease spending on traditional advertising by 1.2% on average. These metrics clearly suggest that there is more opportunity in digital marketing than in traditional advertising.
There are many digital marketing jobs that simply didn’t exist years ago, and the evolution of jobs towards new career opportunities in marketing will continue to happen. What are some of the hottest digital marketing jobs? Here’s a solid list, according to Digital Marketing Institute:
1. Content Managers & Strategists
Content management is a central role for any agency or digital marketing team as it impacts almost all levels of marketing. Content management encompasses much more than just writing and social media activity.
Content managers need to understand not only how to create SEO-friendly content from the ground up, but how to organize, store, and manage it as well. They need to understand how it feeds into different subsets of the marketing plan. They need to understand how to develop and execute on a content plan and how to measure content effectiveness.They need to be able to coordinate teams and work with a diverse range of clients.
2. Virtual Reality Developers and Editors
If you’re someone with a background that combines technology and creativity or if you’re into graphics or special effects, virtual reality might be a great field for you.
People come into virtual reality from the video arts or if they are well versed in various creative software suites. You may end up with a director type role or start out as an assistant, tester, or editor.
VR is a highly specialized field. It is being used increasingly in digital marketing campaigns; those that have a strong foundation in technical arts and digital marketing management will be highly valued.
3. SEO/SEM Specialists
SEO and SEM are crucial for solid digital marketing campaigns. Anyone who can demonstrate a solid technical knowledge and combine it with digital marketing expertise will be the highest earners in this field.
SEO and SEM are difficult to specialize in, in part because search engine algorithms are always fluctuating. Businesses must stay up-to-date in order to have a consistently high ROI and the bigger the business is, the more complex this can be. In addition, e-commerce sites and those that depend highly on internet traffic for profits will be particularly dependent on a strong SEO/SEM strategy.
Basically, most businesses will want to rank high, so they will need people with deep expertise in these areas. This trend is not likely to slow down as digital technology continues to permeate more aspects of our lives.
4. UX Designer
User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. They may or may have a deep technical background or they may be better versed on design.
UX designers are focused on understanding the website from a whole marketing experience, so they need to understand audiences and they need to have an in-depth knowledge of the product or service a given client offers.
They will typically take the lead role in project management for visual design and testing, with a specific eye on the usability of a website or application from start to finish.
5. Email Marketing Specialist
Email marketing is an example of a specialized area of content development and marketing. People in charge of email marketing are typically well versed in marketing as well as copywriting and editing.
Email continues to be one of the strongest modes of content delivery. To do this well you need good persuasive writing skills. You’ll also be in charge of campaigns, launches, and PR activities based on extensive databases of customer data and various lists.
Email marketing is primarily a lead-generating activity and thus specialists would likely be working in tangent with digital marketing and/or content managers on targeted campaigns.
6. Digital Marketing Managers & Directors
An effective digital marketing manager or director needs to have a solid grasp on the business, on strategy, and on marketing. They must be well versed in strategic planning and execution, as well as financial forecasting. Finally, they must have strong leadership and team building skills to ensure the team works in an integrated fashion to deliver results.
7. Analysts & AI Specialists
AI (Artificial Intelligence) is one of the hottest technologies and it’s not about to go away anytime soon. With the rise of big data, anyone who can create systems to analyze this information in such a way that it can be applied to strategic marketing will be highly in demand.
Most people who specialize in these areas will have technical degrees and a computing science background. You’ll want to get a solid understanding of data optimization and machine learning, as well as have an in-depth knowledge of programming.
Data analysts and scientists will always be in demand as the world becomes more and more data-dependent.
Stay tuned for future blog posts from WunderLand where we will discuss how to develop your career as a digital marketer.
For more information, check out the source for this article: “7 OF THE HOTTEST DIGITAL MARKETING JOBS”.
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