Say you’re looking to hire a digital designer. Would you rather have too many people apply? Or too few?
Obviously, you want to be somewhere in between—attracting plenty of qualified candidates, without getting buried in applications from people who have no chance. And that’s why you need the perfect job description.
The perfect job description attracts the handful of people who can step in and crush the job from day one—and no responses from people who can’t.
Here’s how you write one:
The first thing your listing has to do is be noticed. Designers are creative people, and they’ll respond to creative listings. That doesn’t mean saying “design ninja wanted”—it means playing up what makes the job unique and appealing:
Make sure you follow up with some choice details about your business. Remember, a job description is an ad, and every ad needs to cut through the clutter and hit its target with a meaningful message.
Now that you’ve got everyone’s attention, you need to make 90% of them go away.
The narrower you make your description, the fewer responses you’ll get—but they’ll only be from people you want to meet. Be very clear about:
Listing a job’s qualifications requires a fine balance—you want to weed out unqualified candidates, but you can’t scare everyone off with too many mandatory skills or credentials. We suggest no more than four “must-haves”. Some areas where you can draw the line—and always be specific as possible:
Along with the “must-haves,” it’s a good idea to list a few “great-but-not-essential” items. These tell candidates that you’re realistic about their lives and careers, while establishing a higher bar for candidates with stronger credentials.
These “wish-list” skills can often be added to your requirements as “bonuses.” For example:
Need more ideas about creating that perfect job description for an in-demand digital designer? Contact one of our ace recruiters! If we don’t already have the designer you need, we’ll help you find one fast.