Freelancing continues to be a popular option for many American workers (especially those who specialize in marketing). Freelancing has become a mainstream option: it’s estimated that there are 56.7 million freelancers in the U.S. and between 2014 and 2018, 3.7 million more people started freelancing.
The top reason people freelance is “quality of life” or the freedom to choose their hours, their workplace environment, and their projects. Technology has made freelancing easier than ever when it comes to both finding and completing work.
While freelancing offers a lot of freedom, you need to do some planning and preparation to get a solid start. We’ve got four main facets of freelancing that the new freelancer should think about: Personal Priorities, Logistics, Marketing Yourself, and Managing Your Clients.
Personal Priorities – while “quality of life” is the top motivating factor for freelancers, every freelancer is different. Your personal priorities will shape your freelancing effort, so be sure to think through:
Your Logistics – Setting yourself up as a freelancer is not unlike setting up a new business. You need to plan out several important logistics, including the value/pricing of your work, client agreements, and how you’ll get paid for your services.
Marketing Yourself – Now that you know what you want to do and how you’ll do it, you need to get some customers.
Managing Your Clients – Once you’ve begun to attract clients, think about how you can build long term relationships that will create a steady stream of revenue. This is not just about producing high quality work (although that is paramount!); it’s also about building relationships.
Consider Partnering With a Staffing Agency
A great alternative to freelancing on your own is to partner with a staffing agency for projects. This is a great option for the new freelancer, or for freelancers who don’t want to worry as much about marketing themselves or about some of the operational aspects of freelancing (like invoicing and collecting money). Partnering with a staffing agency means you get paid on time, you have access to employee benefits, and you don’t need to worry about selling your services. Make sure you’re partnering with a strong staffing agency and this option can help you strengthen your freelancing career for years to come.
WUNDERLAND GROUP is a full-service staffing agency dedicated to client and talent success in the creative, digital, and marketing fields. Our experienced team is here and ready to start creating opportunities and connecting creative minds.
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