By Hilary Smith
If you’re reading this now, it’s very likely you’re viewing this blog post from a mobile device.
There’s no doubt mobile has changed the way people interact with brands. With nearly seven million mobile subscriptions around the world, mobile devices have become the new platform for communication. Whether it’s through a tablet or smartphone, mobile has taken over modern communication and modern business practices.
The average smartphone user spends nearly three hours a day on their device and most of this time is spent on a mobile app. As mobile devices continue to explode in popularity, brands will need to think of ways to connect with consumers through mobile design.
Mobile design is essential for the mobile business because it makes it easier for people to discover a business online. Additionally, mobile websites can help consumers make purchasing decisions and find the best product. The following infographic shows 74 percent of smartphone users research a product on their smartphone.
Now that you know the importance of mobile, it’s time to think about how you can implement a mobile design strategy. Take a look at your website and determine how you can optimize it for the mobile web. If you haven’t spent time creating a mobile design for your website, it’s a good idea to create a responsive design. This will make it possible for your target audience to view your website from any type of mobile device. Additionally, it will make it easier for people to find information on your website and improve the overall user experience.
As you can tell, mobile design is changing the way businesses promote their business online. By creating a mobile website, you’ll be able to reach more people through your mobile content. To learn more about mobile design for the modern business, check out the infographic below: