Questions often heard from suburban-based hiring managers revolve around how to attract creative talent to their off-the-beaten path locations. While it’s true that in today’s job market, candidates are in the driver’s seat and major cities like Chicago, New York and San Francisco offer a plethora of advertising agencies, design firms, and corporate in-house agencies in the heart of the city, not all companies in the ‘burbs have problems attracting top digital and mobile design talent. What are they doing right? If you want the best, you must entice and make it easy for talent to get to where you are.
If your business is “locationally challenged,” it’s best to get ahead of that when recruiting talent—admit to the geographical defect up front and be prepared to offer key selling points to make your role attractive to candidates—some of these recommendations may be more plausible than others:
Yes, it’s unrealistic to suddenly get a large organization to subsidize hip, urban loft space on a rental basis for city-dwelling digital talent. It may be equally unrealistic that a company will move funds to shuttle in a handful of creatives from a suburban train station depot. Considering the swell of in-house teams and how quickly mobile and digital trends are moving, it’s important to take into consideration your sizzle when promoting, talking about, and referencing the creative work your team produces. After all, if talent will be spending 1.5+ hours to get to your location, at least give them something to write home about.
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