On Thursday, October 18, we held our first-ever WunderChat. We asked Jon Jelinek, WunderLand President, to tell us all about it.
So, Jon, what exactly is a WunderChat?
These are invite-only, complimentary events where we have expert panelists speaking with us on pertinent topics in the creative/marketing and human capital space. Whether we’re discussing digital and marketing trends, happenings in the creative community, or how to attract, develop, and retain top creative & digital talent, our attendees gain insightful knowledge among a great group of UX, digital marketing, and creative professionals. Our WunderChat events also give our audience an opportunity to network with their peers, share stories about successes and struggles, and learn from others.
Tell us more about the topic & why you thought it was important for your audience?
Our first WunderChat on October 18th was focused on how to attract, develop, and retain top creative & digital talent. Why is this topic important?
Companies are clearly competing for marketing/creative talent. On top of that, high performing talent is becoming more critical for any organization. Organizations live or die because of their people and companies that hire top talent are proven to have a huge competitive edge.
Given that marketing/creative talent is in high demand and given that talent is finding they have more options, organizations need to think and act differently than they have in the past. We wanted to educate our audience and allow them to brainstorm on how to meet these challenges.
What do you think are the most important takeaways on this topic?
What was the buzz in the audience? What topics were juiciest and what were their most pressing questions?
The buzz was great! The audience was very engaged and we had many audience questions, including:
You’re president of WunderLand so tell us, what do you see as the outlook for marketing and creative talent in 2019? What advice do you have for companies who need hard-to-find marketing talent?
As I said earlier, the outlook is pretty rosy for marketing and creative talent in 2019. My advice to organizations is: have a strong employer value proposition, tailor your benefits package to the demographic of your hire, have a lot of opportunities for employees to learn, develop, and grow within your organization (or they will seek other opportunities), and don’t overlook a great on-boarding program.
On the flip side, what advice do you have for marketing and creative professionals who are seeking new opportunities in 2019?
If you’re unhappy in your current job, you could have a lot of options. People used to be very concerned about ‘job hopping’ but in today’s world, 2-3 years of experience with one company is enough to warrant ‘good tenure.’ If you’re not having conversations with your manager about your next step or you’re not learning something new and developing new skills, put yourself on the market. Keeping your skills on trend is critical for a marketing professional! Chances are you’ll find good options and you could also find a nice pay raise, too. Always shoot for a minimum 10% bump in salary.
Contract work continues to be a great way for individuals to ‘test’ an organization before they fully commit. The market continues to be ‘hot’ for interim/project/freelance marketing and creative work. If you don’t want to commit to one employer, this could be a nice way to get a more variety of experience.
Be wary of organizations that have not evolved with the times. Ensure they are up-to-date in technology, etc. Ask a lot of questions regarding their future and how they will continue to evolve as an organization.
Will you be WunderChatting more in 2019? Where can our readers find more info on future events?
Yes! We will be hosting at least 3 WunderChats in 2019 around Chicago and we're taking the show on the road to the Big Apple in 2019 as well. Stay tuned for more information on wunderlandgroup.com.
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