The WunderBlog

EVERGREEN #23: Why Are B2B Companies Moving Inside Sales To The Marketing Department?

Posted by WunderLand on 11/27/17 2:51 PM

EVERGREEN 23

Welcome to EVERGREEN on The WunderBlog, our bimonthly creative industry update. We collected our favorite articles from the WunderBlog and around the web to help you stay up to date on the latest creative, digital, and marketing trends.  Enjoy this week's issue: Why is Digital Marketing the Next Big Career Opportunity?

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Why Are B2B Companies Moving Inside Sales To The Marketing Department?

Data is radically changing the role of the inside sales rep, especially in B2B companies. The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative question: if the lines between marketing and inside sales are blurring, who’s the real boss when it comes to inside sales, the CMO or the CRO/Head of Sales? 

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How To Build an Impressive Personal Brand Online

Building a brand isn't just a smart idea, it's critical if you want to get hired as a designer or copywriter these days. In the age when most of what we do stays online forever, and potential employers can find you in a matter of seconds via a quick Google, it's important to not only keep control of your professional image, but use what you can to boost yourself and your career.

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Marketing Budgets Stall; CMOs Emphasize Digital

After three years of growth, CMOs have modest expectations for 2018, according to Gartner. Only 15% say they expect a significant increase in budgets; 52% expect a slight increase. One-third expect their budgets will be cut or frozen.

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The Secret To Building A Remarkable Brand

It’s easy for business owners to get seduced by the myriad of tools and online platforms that promise to deliver more eager buyers to our literal and digital storefronts. It might be safe to believe that a few sponsored tweets or Facebook posts promoting a new product will move the needle in our businesses, or that going viral is the antidote to dwindling sales. After all, everyone and their dog is telling us we need to be on social media if we want to reach more customers. But is that true? Is being on every social media app going to ensure that, in the long run, we wind up with happy, life-long customers?

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For writers, it can be overwhelming to think about creating a portfolio, but it's absolutely necessary to have a prepared set of clips to showcase your past work. Not only do freelance writers need them as a means of drumming up new clients, but new and established writers should maintain a current portfolio of writing samples as well as their resume.

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