Marketing your company is crucial to the success of your business. If you have a large company, you'll probably need an entire team devoted to this. If you have a small company, one person may do the trick.
Roughly 90% of small businesses use social media. When hiring a marketing manager, extensive knowledge of social media is a must.
But there are a bevy of things necessary for having the right marketing person/team in place in order to effectively promote your brand.
What to look for in a marketing manager
There are a lot of questions you need to ask yourself when hiring a marketing or social media manager.
Do you want them to have a college degree? Do they need experience? Should they start out as an intern?
These are questions only you can answer, but some general things you should look for include:
Job outlook for marketing managers
According to the Bureau of Labor Statistics, the average marketing manager made $115,000 in 2012. Growth is expected, and there were more than 215,000 jobs available in 2012.
If you run a small business, you more-than-likely do not have over a hundred thousand dollars to shell out each year on a marketing manager. Consider hiring a new graduate of college to intern for the position, or, if you're not ready to hire someone and put them on your payroll, use a contractor from a staffing firm who will work for you on a hourly basis for as short or as long as you want.
If you work well together, you can hire them on full-time in the future for a respectable salary. If that person is helping generate a decent amount of revenue for your business, it's worth it to pay them a bit more money to keep them happy and on board.
Hiring an intern or hiring a contractor from an employment agency is a great way to test candidates out before making a long-term decision.
As a business owner that has hired marketing talent, what has your success to failure rate been in this area?
About the Author: Sarah Brooks is a freelance writer living in Glendale, AZ with her husband and daughters. She writes on topics such as the best degree to get, marketing for small business and travel.